Molly Gordon

Article Summary:

What is the importance of a commitment in business, and how can you ensure you make yours the right way?

The Importance Of A Commitment

Commitments are at the heart of business, and it is important to make and execute them with integrity.

Here are some questions to use when reflecting on your commitments.

Why did I make this commitment?
Your reasons for making commitments change as your business grows and as your personal life changes. Loyalties shift, resources vary. This is natural, yet unless you take time to review your commitments you may fail to revise those that are no longer a good match for you.

What values or priorities am I expressing with this commitment?
It's wise to check and see if the values you serve by a commitment belong to you or to someone else. Are these values in line with your company's current mission, purpose, and resources?

What exactly have I promised?
Be impeccable about specifying the conditions, extent, and duration of your commitments. When you make non-specific commitments you risk leaking energy and attention basis without experiencing a sense of completion or satisfaction.

Avoid shallow commitments.
Shallow commitments are those made casually, without due reflection as to whether or not you fully intend to fulfill them. Shallow commitments often conceal a hidden reservation: "I'll attend the meeting if I don't decide to play golf." They undermine relationships.

Do I have the resources to keep this commitment?
When you are clear about what you are promising, it is easier to tell if you have the resources to keep the promises you make. Business owners have a special need to pay attention to time as a limited resource. Be rigorous in evaluating how much time you really have before making a commitment. (A good test for this one is to ask what you are willing to give up in exchange for everything new you take on.)

Informed commitments are sturdy building blocks for your business, communicating your values, integrity, and ability to deliver goods and services to the people who want what you have to offer. That means the time you invest in making better commitments will make a positive impression on your bottom line.

Molly Gordon, MCC, is a leading figure in business and personal growth coaching, writer, workshop leader, frequent presenter at live and virtual events worldwide, and an acknowledged expert on niche marketing. Join 12,000 readers of her Authentic Promotion® ezine to learn how to grow your strong business while you feed your soul, and receive a free 31-page guide, "Principles of Authentic Promotion."

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