Charlie Cook

Article Summary:

Common lead geneartion strategies to grow your business.

Generating Leads to Grow Your Business - Part 2

Common Lead Generation Strategies: (continued from Part One)

ADVERTISING
Advertising allows you to reach thousands of people who normally wouldn't find out about your services and products. But you may be spending thousands of dollars to put your message in front of people who have no interest. How should you allocate your advertising dollars?

Radio, newspaper, search engine and newsletter advertising can all work. The results will depend on how many people who want your services are exposed to your ad, whether the words you use in your message actually attract clients, and the cost of the advertising campaign relative to income generated.

Radio and newspaper ads deliver your message to hundreds or hundreds of thousands of people, but only a fraction of a percent will be in your target market. Search engines and newsletters offer you the opportunity to target your ads based on interests and geographic regions.

FREE PUBLICITY
Thousands of on-line and off-line publishers are constantly looking for content they can use to attract and keep readers. Use your expertise to write articles that demonstrate your knowledge and ability to solve problems. Include a free offer at the end of your article, get it published, and you'll find prospects contacting you without spending lots of money on advertising.

Unlike advertising, this strategy helps you build credibility and, over time, a steady stream of highly qualified prospects. If you're not using your knowledge to share a few solid ideas and attract prospects for free, you should be.

DON'T WASTE YOUR LEADS
Once you have a lead make sure your marketing communication addresses the problems they want solved. Plan to contact your leads a minimum of six to eight times. Use the lead generation strategies that work for you, and produce more income than they cost and you'll see your business and your profits grow.

<- Back to Part One

Marketing Coach, Charlie Cook, helps independent professionals and small business owners attract more clients and grow their business with The 5 Principles of Highly Effective Marketing. Signup for the Free Marketing Guide and the 'More Business' newsletter, full of practical marketing tips at www.marketing for success.com.

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