Martha Retallick

Article Summary:

What are the top ten reasons for using a postcard marketing strategy?

Postcard Marketing: Top Ten Advantages

Have you priced display advertising or Yellow Pages listings? They can add up to big money in a hurry.

What's worse: if you decide to spend your hard-earned cash on them, there's no guarantee that you'll get any response. I've found a way around this dilemma by using color postcards. They've been an essential part of my marketing toolkit for eight years, and they've brought thousands of dollars worth of business to my Web and graphic design studio here in Tucson, Arizona.

The Top 10 Advantages of Using Postcards

1. Postcard marketing is affordable, even for the smallest of businesses.

2. When you're marketing with postcards, your competition doesn't know it. But they'll sure know it if you're advertising in the newspaper!

3. It's easy to track your results. Your card can tell recipients to bring the card to the customers-only party at your place of business. The card would be their admission ticket.

4. Postcards are versatile. In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers. Better yet, a postcard isn't just something to send through the mail. You can use postcards as oversized business cards, newsletters and mini-information sheets.

5. Your postcards can "brand" you and your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.

6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you're satisfied with the results, then roll out a bigger mailing.

7. Postcards don't waste people's time - they don't even have to open an envelope to see your artwork or read your message.

8. Postcards don't take up a lot of space. Your customers can carry them in their shirt pockets, or carry them in their pocketbooks, for that matter. Hey, some of them might even create a postcard display on their refrigerator door!

9. Postcards are inexpensive to print.

10. Postcards are easy to redeem. If you're asking your customers to bring your postcard to that customers-only party at your business, all they have to do is show up with the card.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual that will show you how to put postcards to work for your business profitably. Learn more about it at: PostcardMarketing

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