Joan Stewart

Article Summary:

If you've just built a website, or your current site isn't attracting the traffic you had hoped for, consider these ways to spread the word.

Inexpensive Ways To Promote Your Website

If you've just built a website, or your current site isn't attracting the traffic you had hoped for, consider these ways to spread the word:

  • In brochures and on business cards

  • On bumper stickers

  • On promotional products such as caps, mugs and towels

  • In your voicemail messages

  • On supermarket bulletin boards

  • In the identifier paragraph at the end of an opinion column or tip sheet.

  • Mention it when you're a guest on radio talk shows.

  • In print ads

  • In your chamber of commerce newsletter

  • On your fax cover sheets

  • In business directories

  • In trade publications.

  • On your invoices

  • On WebCards, four-color postcards with an image from your website on one side and a printed message on the back

  • From the platform, during speaking engagements.

  • In other people's newsletters

  • In newspaper and magazine letters to the editor.

  • In radio advertisements.

  • In Yellow Pages ads

  • On refrigerator magnets

  • On stickers attached to the outside of product packages

  • In your own print or electronic newsletter.

  • Postcards to your customers

  • Door hangers distributed in targeted neighborhoods

  • Word of mouth

  • On fliers about your products or services

    Joan Stewart, a.k.a. The Publicity Hound, shows you how to use the media to establish your credibility, enhance your reputation, sell more products and services, promote a favorite cause or issue, and position yourself as an employer of choice. She is a former newspaper editor and reporter who shares the inside secrets of how to create and develop strong relationships with the print, broadcast and online media. Subscribe to her free ezine, "The Publicity Hound's Tips of the Week," at www.publicityhound.com.

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