Kim Duke

Article Summary:

How to gather sassy testimonials from your clients, and use them in your materials.

How To Get And Use Sassy Testimonials

"When was the last time you ASKED for and then USED a testimonial from one of your very satisified customers?"

Hmmm. You haven't asked for any? Or if you did - you are not using them?

Thought so. Must be my Diva ESP.

What Does Testimonial Mean?
I looked it up this morning in the dictionary.

Here's what it officially means:

1. a written declaration certifying to a person's character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.

2. something given or done as an expression of esteem, admiration, or gratitude.

In the Diva Dictionary - the word TESTIMONIAL means "Follow Me Baby!"


Because people hate to be first. They hate taking a chance. They want to know that others have had success with your product or service FIRST so they don't make a mistake and waste money.

Look - I KNOW you have clients who think you are the best invention since control-top panty hose! So where are they????

I am looking at your website, marketing materials, proposals etc and I am sorry lady - you are just not using any (or enough) testimonials!

3 Ways To Include Testimonials RIGHT NOW:

  • First of all - ASK FOR THEM.
    Consistently. When you know you have a thrilled customer, or if they have said something about you that is sooooooo testimonial-worthy - ASK THEM if you can use it.

  • Be Creative.
      Ask your customers the biggest challenge you helped them with and the details on the results they are receiving now.

  • Get Emotional!
    Boring, long-winded testimonials are welll.....boring.  Get some sizzle in those testimonials! Only include the powerful phrases that mention results, actual percentages or specific details. Just writing " They were so helpful and professional" is like a scoop of no-name vanilla ice-cream.
Bring on the good stuff instead!

I Diva-Dare you to ask ONE PERSON today who would be a powerful testimonial for you. Tell them you will include their website address (if they want), their full name (Bob S. doesn't cut it), their picture (if they want) - anything that promotes them and YOU.

And do it by the end of today.

Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE e-zine and receive her FREE Bonus Report "The 5 Biggest Sales Mistakes Women Make" at

Read all advice by Kim Duke; Find more Sales - Women in Sales experts

More advice on Sales - Women in Sales
» Don't Let Your Sales Go Stagnant
» Reduce The Risk For Your Customers
» all Sales - Women in Sales articles