Once you know your market, your audience, what your editor wants, and
your topic with its special slant, you can narrow the focus of your research.
If you discover that you will be able to find more than enough information
to produce your article, you can feel safe to submit your query.
During your preliminary research, you also can find the names and postal addresses,
e-mail addresses, and phone numbers of authorities whom you possibly
can interview to supplement your library and 'Net data. If you line up some
experts prior to sending your editor a query, it can help to get that
important "go-ahead." You will know that you can deliver what you
promise--a must for successful writing.
Researching with Multiple Purposes in Mind
Before you begin your full-fledged research to produce "one" article,
you can formulate your approach to cover several diverse angles on your
chosen topic and collect materials for each of those areas during your research
sessions. Still, you will want to stay well focused on each of your
individual slants. At first, you may choose to research only two
different aspects of your subject.
Staying alert for key words that pop up repeatedly will help you to
begin to recognize good possibilities for additional slants. Paying close
attention to your target magazine's bent can also help you to discover
areas that are likely to work. As you gain experience, the task of
collecting information on multiple angles becomes easier. You will know
exactly which of your target magazines will welcome your proposed
Offering Some Examples
For example, let's say that you already have received your go-ahead to
write on eye care and safety for a magazine for parents of youngsters
ages three to ten. It is merely a step away to uncover loads of useful
information on eye care and safety for the mature population. You can
use the same authority for different slants for different magazines. Just be
sure to ask your expert a wide range of questions so that you have
plenty of "gold nugget quotes" for each slant you are covering on your wider,
all-encompassing "umbrella" topic. As you prepare your assignment on
"Guarding Youngsters' Precious Vision," for example, you also can
collect information to pitch a new query to a magazine dedicated to serving
readers ready for bifocals.
Seeing Ubiquitous Possibilities
As you become more accustomed to researching several different slants
simultaneously, you will start to see possibilities everywhere. For
example, as you research to generate your article, "Keeping Mature Eyes
Safe," you could prepare to write an article on safety goggles worn for
sports, safety eyeglasses used in chemistry laboratories, and
wraparounds worn to do landscaping and lawn work. You also can "click" up an
abundance of information on fashionable eyewear--sunglasses, gradient-tinted
lenses, and colored contact lenses. No longer will you be writing some piddling
little article now and then. Instead, suddenly your writing projects
will become a clamoring, rowdy crowd elbowing themselves to the front of the
line for you to finish them. Most importantly, you have made the research you completed for one
article create the base of several more.
Achieving Your Goals
With the well-defined goal to find very specifically targeted
information, you can find an incredible number of possibilities for articles. You
will have an abundance of useful information to share with your readers. Your
research sessions can take a bit more time, and you must be a bit more
methodical in your approach; but if you manage your time and your
materials carefully and professionally, you can count on greater earnings, as
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