About the Author:
Marnie Pehrson, founder of C.E.S. Business Consultants
and the International
Association of Computer Professionals,
develops products that help computer professionals market
and manage their businesses.
She is author of
How to
Run a Successful Computer Training Business,
How to
Get & Keep Customers for Your Computer-based Business
and Keeping
Your Sanity in a Home Business.
Marnie
also develops business plans, marketing strategies,
financial projections, & proposals for Internet
projects. Her plans and strategies have garnered clients
an average of $100,000 each in seed capital.
Marnie
lives on a Georgia farm with her husband and their six children .
Contact:
C.E.S. Business Consultants
Ringgold, Georgia
http://www.pwgroup.com
mailto:marniep@pwgroup.com
TEL: 706-866-2295
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PREVIOUS ISSUES
Hit the Fast Lane
with
Plug-n-Play Web Technology
Back when I first
started getting involved with the Web in 1995, there
were little or no ready-made tools for creating
interactivity on your Web site. If you wanted a guest
book or a poll or a message board, you had to know
your way around CGI programming to add these modules
to your site. If you didn't know CGI, you had to hire
someone who did.
Now, there are several
excellent sources that provide free interactive tools
that you can easily plug into your Web site. They
offer remotely hosted modules that you can customize
and link to your site. You might ask, "Why would
someone give me a free guest book, poll software,
message board, chat room or postcards to add to my
site?" The answer is simple -- advertising
revenue. Because these tools run on the server of the
provider, they can add their own banner ads to your
guest book or message board or chat room. Although
you lose some of your identity in this, itīs an
excellent way to get free interactivity without
learning programming or paying a programmer.
These free program
modules are also a great way to test what works and
what doesn't for your site. Then, when you start
really building traffic and want to sell advertising
on your own site, you will know which modules are
worth purchasing or having programmed directly into
your site so that you earn the advertising revenue
from them.
A few sources for free
interactive modules that you can add to your site are
listed below.
Remember, when adding
these interactive tools to your Web site, choose
those that match your audience. Don't add them just
because they exist. Weave them into the fabric of
your site and use them as tools for attracting
visitors.
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