About the Author:
Marnie Pehrson, founder of C.E.S. Business Consultants
and the International
Association of Computer Professionals,
develops products that help computer professionals market
and manage their businesses.
She is author of
Run a Successful Computer Training Business,
Get & Keep Customers for Your Computer-based Business
Your Sanity in a Home Business.
also develops business plans, marketing strategies,
financial projections, & proposals for Internet
projects. Her plans and strategies have garnered clients
an average of $100,000 each in seed capital.
lives on a Georgia farm with her husband and their six children .
C.E.S. Business Consultants
Top 10 Ways to
Create a Dumpy Web Site
Have you ever been to
one of those sites where your first reaction is
"Yuck, why did they even bother?" You know
the ones I'm talking about -- the ones you can't wait
to leave. Just for fun, let's look at the top 10
things you can do to make your visitors cry
"Looo-ser" and leave as fast as they can:
home page go on forever so that if
your visitors print it out, they'll need to
have 20 pieces of paper handy.
||Use a photo
background that is so loud and bright that
you can't read the text.
everything in huge fonts and center it all
down the page.
affiliate program available on the web and
string their banner ads one after another
down your home page.
animations and sounds that require your
visitor to download plug-ins they don't have
before they can view anything on your site.
||Design for a
20 inch screen and force your visitors to
scroll horizontally (left to right) to read
visitors go to an intro. page that has a 200k
(or bigger) graphic--irrelevant to your
business--just because you think it's cool.
frames. You know--frames inside of frames
inside of frames--sort of like those little
Russian toys that have people inside of
people inside of people...
order form a 5-10 page cryptic list of
product titles with the words Call for
Price over to the side. Don't link to any
photos or descriptions and don't include an
e-mail address or any other contact
the #1 way to get your visitors to cry "Looo-ser"
and leave your site is to...
Create your whole site
in default gray background, and make everything you
click on either say "Under Construction" or
"404 File Not Found."
How about you? What
really bugs you in a web site? Send your
comments/suggestions to firstname.lastname@example.org.