The Passing Lane: Passing the Competition Online by Marnie Perhson

Issue #17 Monday, January 25, 1999

About the Author:

Marnie Perhson
Marnie Pehrson, founder of C.E.S. Business Consultants and the
International Association of Computer Professionals, develops products that help computer professionals market and manage their businesses.

She is author of
How to Run a Successful Computer Training Business,

How to Get & Keep Customers for Your Computer-based Business


and
Keeping Your Sanity in a Home Business.

Marnie also develops business plans, marketing strategies, financial projections, & proposals for Internet projects. Her plans and strategies have garnered clients an average of $100,000 each in seed capital.

Marnie lives on a Georgia farm with her husband and their six children .

Contact:
C.E.S. Business Consultants
Ringgold, Georgia
http://www.pwgroup.com
mailto:marniep@pwgroup.com
TEL: 706-866-2295

PREVIOUS ISSUES

Top 10 Ways to Create a Dumpy Web Site

Have you ever been to one of those sites where your first reaction is "Yuck, why did they even bother?" You know the ones I'm talking about -- the ones you can't wait to leave. Just for fun, let's look at the top 10 things you can do to make your visitors cry "Looo-ser" and leave as fast as they can:

10 Make your home page go on forever so that if your visitors print it out, they'll need to have 20 pieces of paper handy.
9 Use a photo background that is so loud and bright that you can't read the text.
8 Type everything in huge fonts and center it all down the page.
7 Join every affiliate program available on the web and string their banner ads one after another down your home page.
6 Create nifty animations and sounds that require your visitor to download plug-ins they don't have before they can view anything on your site.
5 Design for a 20 inch screen and force your visitors to scroll horizontally (left to right) to read every line.
4 Make your visitors go to an intro. page that has a 200k (or bigger) graphic--irrelevant to your business--just because you think it's cool.
3 Use nested frames. You know--frames inside of frames inside of frames--sort of like those little Russian toys that have people inside of people inside of people...
2 Make your order form a 5-10 page cryptic list of product titles with the words Call for Price over to the side. Don't link to any photos or descriptions and don't include an e-mail address or any other contact information.

And the #1 way to get your visitors to cry "Looo-ser" and leave your site is to...

Create your whole site in default gray background, and make everything you click on either say "Under Construction" or "404 File Not Found."

How about you? What really bugs you in a web site? Send your comments/suggestions to marniep@pwgroup.com.


Text Copyright © 1999, Marnie Pehrson. Part of the original Sideroad.
The new Sideroad is now receiving traffic at www.sideroad.com.