About the Author:
Marnie Pehrson, founder of C.E.S. Business Consultants
and the International
Association of Computer Professionals,
develops products that help computer professionals market
and manage their businesses.
She is author of
Run a Successful Computer Training Business,
Get & Keep Customers for Your Computer-based Business
Your Sanity in a Home Business.
is an Internet strategist and content developer for
community-based Web sites. Her plans and strategies have
garnered clients an average of $100,000 each in seed
capital. She also offers ghost writing services and content delivery for your
Web site or e-zine.
lives on a Georgia farm with her husband and their six children .
C.E.S. Business Consultants
10 Off-line Methods
to Build On-line Traffic
As I discussed
when you ignore off-line marketing of your web site,
you are ignoring a significant portion of your
potential audience and, therefore, your potential customers. This
article is all about different ways to promote your
web site off-line.
- Print your web
address on all your literature --
business cards, letterhead, brochures,
invoices, catalogs, etc.
- Mention your
web address in all your existing advertising
methods -- billboards, radio, TV,
magazine, newspaper ads, etc.
- Announce your
web site to your customers and on your prospect list.
You can do this by sending out a postcard
about your site to those on your mailing list or doing
a fax broadcast to your customers.
- Announce your
web site to the press. Create a press kit
about your company and your web site. Any
time you make newsworthy modifications to
your web site, announce it to the press.
Lists of newspaper, TV, radio, magazine, and
weekly publications along with all pertinent
contact information are economically
available from Gebbie Press (www.gebbieinc.com).
- If you create
an e-zine, also create a fax or print version
and send it to your customers and prospects
who aren't on-line. Those who do not have
ready access to the Internet will find your
newsletter particularly informative since
they aren't continually bombarded with
information like Netizens are. Make sure your
e-mail and web address are on the newsletter
so when they pass your newsletter onto
others, they can find you on the Web.
- Take advantage
of economical off-line classified ads.
Classified ads in well-targeted areas of
newspapers and trade publications are an
economical way to reach your target
audience. Make sure you list your web address
- List your web
address in off-line directories. Be sure
to put your web address in your yellow pages
ads, chamber of commerce ads, and other
professional directories that are available
for your type of business.
- Volunteer as a
guest speaker. Offer to speak on local
radio or TV shows about your area of
expertise. Or speak at your local chamber of
commerce or trade organizations. Be sure to
mention your web address as a resource for
people to go for further information.
- Become a
regular columnist. Write for your local
newspaper or trade journal as a regular
columnist. Arrange to use your web address
and/or e-mail address as part of your byline.
- Get involved
in trade shows that relate to your industry.
If you don't want to be an exhibitor, use the
show as a place to network with others. Give
out plenty of cards with your web address on
These are just a few
off-line marketing ideas. If you have a product or
service that you have only been selling on the Web,
you're missing out. Make sure you promote yourself
off-line as well. You'll be doing something that your
competition probably hasn't thought to do.