The Passing Lane: Passing the Competition Online by Marnie Perhson


Issue # 1 - Using the Internet to Jump the Competition
Learn a lesson from

Issue # 2 - 5 Ways to Build Web Traffic
Check out these relatively cost-free ways to build a solid traffic base.

Issue # 3 - Successful Net Networking
Your guidelines to true networking and the on-line success that comes with them.

Issue # 4 - Keeping Content Fresh
How to keep the dust from settling on your web site.

Issue # 5 - Model the Best for Web Success
You donīt have to reinvent the wheel; use these models from high revenue web sites.

Issue # 6 - It Takes Money to Make Money
All you need is a proper plan to get that funding for your big idea.

Issue # 7 - Strategies For Successful Site Management
You may be overqualified to look after your own web site--how to keep that all too important objectivity.

Issue # 8 - Investing in the Net
Some very important doīs and donītīs to bear in mind before your hard-earned money goes into the Net.

Issue # 9 - Are You Driving Visitors Away?
The checklist of what not to do in order to keep those visitors at your site.

Issue # 10 - Steering Visitors In the Right Direction
Youīve got them at your site; now get your maximum yield per visitor.

Issue # 11 - Hit the Fast Lane With Plug-n-Play Web Technology
Use these free interactive modules to increase and keep traffic at your web site.

Issue # 12 - Survey Reveals Subtle Sales Secret
Subtlety is key when it comes to peddling your wares on the Net.

Issue # 13 - Move Your Corporate Web Site Into the Fast Lane
Corporate web sites donīt have to be boring and dull; spruce them up and keep them fresh with these suggestions.

Issue # 14 - Building Trust
The more credibility you establish, the more trust you build and the more business youīll do with customers that will keep coming back.

Issue # 15 - Collaborating On-line
Two (or more) heads are better than one--create your own panel of experts and creative minds.

Issue # 16 - Making the Pay-for-Content Model Pay
You can make a business of the fountain of knowledge that is your web site.

Issue # 17 - Top 10 Ways to Ways to Create a Dumpy Web Site
What not to incorporate in you web site.

Issue # 18 - 10 Safeguards to On-line Collaboration
By all means collaborate, but follow these pointers to avoid small claims court if you and your partner have a falling out down the road.

Issue # 19 - Should You Pay for On-line Ads?
Donīt just throw your money into the īNet; work through the figures to see if youīll come out a winner.

Issue # 20 - Increasing Your Average Profit Per Visitor
Maximize on your profit potential with some very clever and logical suggestions.

Issue # 21 - Reducing Advertising Costs
Still more cost-effective ways of getting people to know you and your products.

Issue # 22 - Promoting Your Web Site Off-line
Not everyone spends their whole day on the īNet--there are other ways to get through to your potential customers that will inevitably bring them to your web site.

Issue # 23 - 10 Off-line Methods to Build On-line Traffic
Another fantastic checklist of ways to get those off-line to see your on-line marketing and information.

Issue # 24 - It's Like Basketball; It's All in the Follow-through
You cannot simply put up your best shot and expect it to score without a little follow-through.

Issue # 25 - Never Burn a Bridge
Think carefully about whom you criticize and to what extent.

Issue # 26 - Spam, Anyone?
Are all those *junk* e-mails pure trash?

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Text Copyright © 1998, Marnie Pehrson. Production/Editing: Sean M. W. Brown.
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