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Produced by The Sideroad: An ezine, just off the information highway.
The SeamLess Life

Isuue #20, March 1, 1999

Standing In for Peace, Pleasure and Profitability In Your Business

This article is written for those of you who are service professionals and who grew up as "professional helpers." You work in a counselling, holistic, wellness or metaphysical type of business. You're a massage therapist. Or a grief counsellor. Someone who trained or studied in a helping profession. Or, you could be any other kind of professional who invested a lot in your professional training. And then found yourself running a business without having the expertise to do it.

You're good at what you do and you enjoy you work. BUT, you didn't necessarily learn, along with your other training, how to build a business - a profitable business. In fact, you may sometimes think that you love your work but don't love being in business. You're an expert in service delivery, not a business whiz.

At worst case, you may actually be uncomfortable around money, or around receiving it. You may have learned early that "money is the root of all evil," and so you tend to run your business just breaking even, or meagrely profitable, when it could be highly profitable for you and bring you great pleasure.

We believe that it's possible to be profitable AND love most things about being in business. How? By using your skills on yourself: listening, honoring and really tuning into your inner knowing. By gaining more confidence and permission to listen to and take better care of the service-delivery system - YOU!

Here's our point: You don't need to make a choice between Peace, Pleasure, and Profitability. These 3 all operate under natural universal laws. Here's what they have in common: They tend to find people who are available to receive them. So, some business people get a lot of profitability because they're available to receive it, but they don't get much peace or pleasure. They get what they're open to receiving. They don't get what they're not open to receiving.

How do you know what you're open to? It's generally what you focus your attention on the most - your positive attention, that is.

If you're a helper, you're probably a high contributor. You're more used to giving than receiving. Many service deliverers are very high contributors. You're good at it, find it easy, and it fits what you value. You're better at giving than receiving. In fact, you may find it embarrassing or uncomfortable to receive. Ask yourself, when was the last time you asked for help? Accepted help without a twinge of discomfort? You get the picture.

There's a very direct relationship between business success and personal success. We've said in other articles that you need to examine and identify your gifts and talents, the needs you have, the values you want to live by. It's also critical, in order to operate a viable and successful business, that you are able to receive. What's important to receive, we believe, are peace, pleasure, and profitability. In equal measure.

If you do the above, you deepen and expand your possibilities for life success. You're well along the journey of expanding your capability and willingness to receive. AND, you become more available to receive what can come to you. Your energy isn't tied up in things which get in the way of both giving and receiving. When you're more available to receive, you grow more universally attractive to others, including customers and clients.

Find this hard to believe? Ask yourself who is more attractive of the two people below:

  1. Joe gives Jill a compliment about the excellent work she has done for him. Jill blushes, drops her eyes, hums and haws, and says "it was nothing." Joe walks away feeling like he wasn't heard and wondering why he paid for "the nothing." He feels uncomfortable that he caused Jill obvious discomfort and embarrassment. He leaves the shop a bit hastily. He may come back to Jill for her work again, but he'll feel awkward.

  2. Joe gives Jane a compliment about her excellent work. Jane lights up - she smiles, meets Joe's eyes and is obviously delighted. Before she speaks, she pauses, taking in the acknowledgement and letting it really sink in. "Thank you," she says. "I really love my work." She follows up with, "If you know others who'd appreciate my services, please feel free to refer them. Tell them to say they are your friends." Joe feels great that he acknowledged her. He also recognizes that she, too, values her work. And, like a good businesswoman, she's aware that service businesses are built by referrals. Joe's a good businessman; he'll feel good about referring her to others.

Jane knows how to receive. She's delighted about being acknowledged. She appreciates the level of skill she has. She isn't embarrassed or reluctant to invite referrals, she knows that's just good business. When Joe refers others to her, she'll be delighted and she'll send a note or call him personally to share her pleasure.

Jane is ATTRACTIVE - and she's also someone who believes that peace, pleasure and profitability go hand in hand. You can see it in her face and in how she delivers service. That could be you, once you become as gifted a receiver as you are a contributor.

Contact us with questions or suggestions.
Sherry can be reached at
The Lowry Group, Austin, Texas USA,

Ph: 512-527-0097

Diane and Sherry's book, Discovering Your Best Self Through the Art of Coaching, can be ordered at

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Text © Diane Menendez & Sherry Lowry, 1998, 1999. Part of the original Sideroad.
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