Who Are Your Customers?
The first question you need to ask is so obvious, it is often overlooked; "Who is
my customer?" The answer will give you information which can be very powerful for
your online presence.
As Bill thinks about his customers, he finds that they fall in two major groups, either
professional workers or the weekend handy-man. Both of these categories are equally
important to Bills business. He cant focus on one and not the other. What if
he would have built a web site which only caters to the professional worker? The weekend
handy-man who gets online and find Bills store might be somewhat upset about the
lack of support for him. This is why it is so important to know who your customers are.
Can you break your customers down into groups? If you can, then you are well on your way
to creating a web site which will become very important to your customers who are online.
Listen and Learn From Your Customers
Another way to find out about your customers is to talk to them. Sure, you help them
everyday but do you really listen to them? By listening to what kinds of questions
your customers are asking, you can gain large amounts of information without
really trying. Have you found that customers ask the same sorts of everyday questions?
Maybe this is a start to a Frequently Asked Questions(FAQ) list on your web site. By
getting to know your customer and finding what information they need and want, you can
offer them a great web site which they will come back to, time and time again.
"Lucas, Joshua Lucas" ...
writes for a living. By day he writes software, and by night he weaves words. Josh has
coded in Java, C, C++, and Perl for some of the hippest and most recognisable companies in
the US, including The Gap, Starbucks, Nike, and Nordstrom's. Josh's rich experience,
coupled with his diligent daily research, places him as close to the "cutting
edge" as you can get without falling off. He and his wife recently moved from Los
Angeles, CA to Boston, MA.