Trade Shows Consultant Susan Friedmann

Susan Friedmann

Susan Friedmann, Certified Speaking Professional (CSP), is a "how to" coach specializing in the tradeshow industry. She works with exhibitors, show organizers and meeting planners to create more valuable results from their events nationally and internationally. Originally from London, England, Susan has been a successful speaker, consultant and author for over 20 years.

Susan has written and published ten books. Most recently, she compiled and published the latest books on exhibiting, the three volume, "Secrets of Successful Exhibiting" series, with over 30,000 copies in print. Her latest book "Meeting & Event Planning for Dummies", was published in July, 2003.
For more information, visit her website at www.TheTradeshow

Featured Articles on The Sideroad:

Business > Customer Service
» Great Customer Service: The Ten Commandments

Business > Entrepreneur
» How To Choose A Company Name

Business > Meetings
» Choosing the Right Meeting Space or Conference Venue
» Meeting Management: How to Save Money At Your Next Meeting
» Business Meetings: How To Handle Last Minute Meetings

Business > Public Speaking
» How to Choose a Professional Keynote Speaker

Business > Trade Shows
» Trade Show Gifts: Booklets are Great Giveaways
» Trade Show Sponsorship
» Trade Show Success: How to Get It
» Using The Internet For Tradeshow Market Research
» Trade Show Marketing Mistakes: Ten Tips on How to Avoid Them
» How To Make A Good First Impression At Trade Shows
» Trade Show Preplaning: What To Do 12 Months in Advance
» International Trade Shows: Safety for the International Exhibitor
» Trade Show Exhibiting Mistakes
» Trade Show Marketing: Seven Ways to Put More Show Business into Your Event
» International Trade Shows from A to Z
» Trade Show Strategy: The View From the Aisle
» Visiting a Tradeshow: 30 Tips to Maximize Your Trip
» Trade Show Preplanning
» Integrating Humor into Your Trade Show Marketing Campaign
» Tips for Tradeshow Exhibitors in the Long Tail or Niche Marketplace
» Tradeshow Exhibiting Do's and Don'ts
» Hiring Entertainment to Liven your Trade Show Exhibit
» How To Keep Your Tradeshow Exciting Every Year
» Competitive Intelligence: Using Trade Shows to Investigate Your Competition
» Sponsorship: Is it Right for My Company?
» Booth Babes: Are They Right For Your Company?
» Trade Show Staffing
» Changing Your Trade Show Routine
» Trade Show ROI: Maximizing Your Lead Management Process
» Trade Show Promotion: Pre-Show Planning Tips
» After the Tradeshow: Post-Show Activities
» Avoiding Strong Arm Sales Tactics at Trade Show
» Exhibiting When You Don't Have New Products or Services
» Working Effectively With The Media At Trade Shows
» Trade Show Sponsorships: How To Assess Sponsorship Opportunities
» Can Podcasting Help Promote Your Business?
» Word Of Mouth: The Secret Weapon Every Savvy Exhibitor Should Use
» Trade Show Exhibiting Strategies: Engaging Generation Y

For permission to reprint articles, please contact Susan Friedmann directly. If no email address is listed, visit the website listed above.