Martin Cohn

Article Summary:

Ten tips to ensure an excellent special event.

Managing Special Events

For the past four years, I have been teaching a graduate course at Emerson College on Special Events Management. I would like to offer ten secrets that I share with my classes to help ensure a successful special event.

1) Plan
You should know every step you expect to take before your take the first one.

2) Assess Your Resources
Special events require a significant investment of time, material and money. Check what you have to work with and use it.

3) Line Up Support
Find as many good people to work with as possible.

4) Keep Track of Time
Make sure that you have the time to do the event. You do not want to come to your event saying, "If only I had more time!"

5) Build A Fire
Enthusiasm can help overcome the feeling that something can't be done.

6) Bite Off Only As Much As You Can Chew
Make sure that you have the time and ability to produce a competent special event. Do only what you can do well.

7) Manage the Scale
Experience is always a real plus in managing a special event. if you are going to try something new, do it on a scale that you can handle.

8) Be Flexible
Be willing to adapt your plan as unforeseen opportunities and problems arise.

9) Work Smart and Hard
Think before you work and while you work.

10) Get Lucky
A special events manager who has planned carefully will not only recognize luck but will be able to cash in on it when it comes along.

Martin Cohn has over 30 years of experience in all facets of marketing communications. With an extensive background in public and community relations, Martin has developed successful public relations and marketing communications programs for many established firms, and has also helped launch a nationally based coalition of environmental companies. Martin has a substantial background in politics, serving as spokesperson for a lieutenant governor's race, two congressional races, a presidential campaign, and a mayoral race. For more information, visit

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